On 28 March 2018, the SFC issued new Guidelines on Online Distribution and Advisory Platforms which includes additional protective measures for the sale of complex products in an online environment.
On 4 October 2018, the SFC further announced that under a new paragraph 5.5 of the Code of Conduct, the additional protective measures will also apply to the sale of complex products in an offline environment.
Both the Guidelines and paragraph 5.5 of the Code of Conduct were due to become effective on 6 April 2019. The SFC has considered feedback from the industry and has agreed to extend the effective date for three months to 6 July 2019.
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